Attention & Perception

Authenticity marketing claims a brand is what it appears to be — and audiences detect the gap between claim and substrate when it exists.

Post-irony is the creative register that recovers sincerity after passing through ironic detachment — earnestness as the metamodern strategic move.

Lo-fi aesthetic uses unpolished UGC-style production to signal authenticity over corporate polish — anti-polish as a deliberate strategic register.

Detection asymmetry: the structural gap between how fast brands produce authenticity-coded architecture and how fast audiences detect it — and why it has flipped.

Performed authenticity: conscious authenticity-coded performance — distinct from manufactured-authenticity's organizational architectural production.

Anti-influence: audience-driven refusal of influencer-marketing mechanisms — the broader counter-pattern beyond de-influencing's creator-economy variant.